It’s getting harder to justify keeping more than one subscription service.
There really aren’t other such subscription services that offer this much, certainly not eBay Plus or Kogan First (and the latter costs AU$99 a year by the way). While this jump to AU$9.99 per month pulls the service closer to other streaming platforms, like Netflix’s AU$10.99p/m Basic plan (without ads), it may still be cost effective… if you are a regular Amazon shopper, watch Prime Video regularly (why wouldn’t you when there’s so much to watch?) and use the other perks like Prime Reading and Prime Gaming too. Regular Amazon shoppers would easily make up that subscription price in the savings that come from free shipping, particularly on international purchases. For example, Prime customers in the US pay US$15 a month (or US$139 annually), but they do get a lot more perks than we do. Netflix, Disney Plus and Stan have taken the brunt of these cancellations and Amazon Prime Video has gone relatively unscathed, with Kantar even noting that 48% of subscribers are satisfied with Prime Video due to its cost effectiveness.Īt AU$6.99 per month, Prime has been an affordable subscription when compared to what some other countries pay. Overall, while less people are cancelling their subscriptions, according to the same report, cost still continues to be the main contributing factor for people jumping ship. Beating out competitors such as Netflix, Disney Plus, Binge and Stan here in Australia, it’ll be interesting to see how this price hike impacts the service’s subscriber rate in the later half of the year. In case you haven’t, this hike comes into effect on June 28, 2023, for all existing Prime subscribers, payable at your next renewal date.Īt Amazon (opens in new tab) Analysis: Could this price hike slow down Prime Video’s new subscriber rate?Īccording to Kantar (opens in new tab), Prime Video has led the way for new subscription video on demand (SVOD) signups since Q1 2022, but even more so in 2023. If you happen to be an existing member, you likely would have already received an email from Amazon notifying you of the price increase. That means, if you’re a new customer signing up on or after May 24, you’ll be either paying AU$9.99 per month or AU$79 a year for all that Amazon Prime has to offer, including Prime Video. Starting May 24, 2023, both the monthly and yearly subscription price of Amazon Prime for new members will increase by AU$3p/m and AU$20p/a. As a new customer, you’ll be entitled to a free 30-day trial, so you effectively get 13 months of Prime access at a lower cost.
This will give you one more sweet year with the service before having to pay its latest fees. If you want to avoid paying more, your best option is to pick up a yearly subscription for AU$59 before May 24 (opens in new tab) if you’re a new subscriber.
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